Privacy Policy

1. Introduction

777ca ("we", "us", "our" or "the Platform") operates as an English-language online sports betting and live casino information platform targeting Pakistani users. We are committed to protecting your personal data and handling it with transparency, integrity and care. This Privacy Policy ("Policy") describes how 777ca collects, processes, stores, shares and protects personal information obtained from users ("you", "your") who access or use the Platform.

This Policy applies to all data processing activities carried out in connection with your use of the 777ca website, mobile site, and any associated digital services. It should be read alongside our Terms & Conditions and Responsible Gambling Policy.

By registering an account, continuing to use the Platform, or otherwise interacting with our services, you acknowledge that you have read and understood this Privacy Policy and consent to the data practices described herein. If you do not agree with any aspect of this Policy, please discontinue use of the Platform immediately.

2. Definitions

For the purposes of this Privacy Policy, the following definitions apply:

• "Personal Data" means any information relating to an identified or identifiable natural person, including name, contact details, identification numbers, location data and online identifiers.
• "Processing" means any operation performed on Personal Data, including collection, recording, organisation, storage, adaptation, retrieval, use, disclosure, erasure or destruction.
• "Data Controller" means 777ca, which determines the purposes and means of processing your Personal Data.
• "Data Processor" means any third party that processes Personal Data on behalf of 777ca, such as payment service providers, KYC verification services or analytics providers.
• "Consent" means a freely given, specific, informed and unambiguous indication of your agreement to the processing of your Personal Data for a stated purpose.
• "Cookie" means a small text file placed on your device by the Platform that enables certain website functionality and analytics.
• "KYC" means Know Your Customer — the identity verification process required before certain account activities, such as withdrawals, are permitted.

3. Data We Collect

777ca collects Personal Data through several channels. The categories of data we may collect include:

3.1 Registration and Account Data

When you create an account on 777ca, we collect the information you provide, which may include:

• Full legal name and date of birth
• Residential address (including city — such as Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan or Peshawar — and postal code)
• Email address and phone number
• Chosen username and encrypted password
• Nationality and country of residence

3.2 Identity Verification (KYC) Data

To comply with anti-money laundering (AML) obligations and our responsible gambling commitments, we may collect:

• Copy of government-issued identity document (e.g., CNIC, passport or driving licence)
• Proof of address document (e.g., utility bill, bank statement)
• Selfie or liveness check photograph for identity confirmation
• Source of funds documentation where required by applicable regulations

3.3 Financial and Transaction Data

When you make deposits or request withdrawals, we collect transaction-related information, which may include payment method details (such as references to Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank or Bank Alfalah), transaction amounts in PKR or other currencies, transaction timestamps and relevant payment reference numbers. We do not store full payment card numbers or mobile wallet PINs.

3.4 Usage and Behavioural Data

We automatically collect data about how you interact with the Platform, including:

• IP address, browser type and version, operating system and device identifiers
• Pages visited, time spent on each page, click patterns and navigation paths
• Betting history, wagering patterns, game preferences and session duration
• Responsible gambling tool settings (deposit limits, session timers, self-exclusion status)

3.5 Communications Data

If you contact our support team, we retain records of your communications, including email content, support ticket details, chat logs and any documentation you share with us in the course of resolving your query.

4. Data Processing

We process your Personal Data for the following purposes:

Purpose	Description
Account Management	Creating, maintaining and securing your 777ca account; authenticating your identity at login.
Service Delivery	Processing bets, managing deposits and withdrawals, delivering live casino and sports betting services.
KYC & AML Compliance	Verifying your identity and age; detecting and preventing money laundering, fraud and other financial crimes.
Responsible Gambling	Monitoring betting behaviour to identify problem gambling indicators; applying self-exclusion and limit settings.
Customer Support	Responding to your enquiries, resolving disputes and improving service quality.
Marketing Communications	Sending promotional offers, bonus notifications and platform updates, subject to your communication preferences.
Analytics & Improvement	Understanding platform usage patterns to improve user experience, feature development and operational efficiency.
Legal Obligations	Complying with applicable laws, regulations and lawful requests from competent authorities.

5. Legal Basis for Processing

777ca processes your Personal Data on the following legal bases, depending on the specific processing activity:

• Contractual Necessity: Processing required to perform our contract with you, including account creation, transaction processing and service delivery.
• Legal Obligation: Processing necessary to comply with applicable laws, including KYC/AML requirements and responsible gambling regulations.
• Legitimate Interests: Processing carried out in furtherance of our legitimate business interests, such as fraud prevention, platform security and service improvement, provided those interests are not overridden by your fundamental rights.
• Consent: Where required by law, we will obtain your explicit consent before processing your data for specific purposes such as direct marketing communications. You may withdraw consent at any time by contacting us.

6. Cookies & Tracking Technologies

777ca uses cookies and similar tracking technologies to enhance your experience on the Platform. Cookies are small text files stored on your device that allow the Platform to recognise your browser, remember your preferences and analyse usage patterns.

6.1 Types of Cookies We Use

• Strictly Necessary Cookies: Essential for the Platform to function correctly. These enable core features such as secure login sessions, account authentication and navigation. They cannot be disabled without affecting platform functionality.
• Performance & Analytics Cookies: Collect anonymised data about how users interact with the Platform — pages visited, time on site and error reports — to help us improve performance and usability.
• Functional Cookies: Remember your preferences, such as language settings, responsible gambling limit configurations and display options, so you do not need to re-enter them on each visit.
• Targeting & Marketing Cookies: Used to deliver relevant promotional content based on your browsing behaviour and betting activity. These are only placed with your consent where required by applicable law.

6.2 Managing Cookies

You may manage or disable non-essential cookies through your browser settings at any time. Please note that disabling certain cookies may impair the functionality of the Platform. Most modern browsers — including those commonly used on mobile devices across Pakistan — provide straightforward controls to manage cookie preferences in the browser settings menu.

7. Data Sharing & Disclosure

777ca does not sell your Personal Data to third parties. We may, however, share your data with trusted third parties in the following circumstances:

7.1 Service Providers and Data Processors

We engage third-party service providers who process data on our behalf under strict contractual obligations. These may include:

• KYC and identity verification providers
• Payment processing partners (whose names — such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah — are referenced for contextual guidance only and imply no endorsement or affiliation)
• Cloud hosting and infrastructure providers
• Analytics and fraud detection platforms
• Customer support software providers

7.2 Regulatory and Legal Disclosure

We may disclose your Personal Data to competent regulatory, law enforcement or governmental authorities where required to do so by applicable law, court order or lawful request. This includes disclosures required under anti-money laundering legislation or gaming regulatory frameworks applicable in the jurisdiction where 777ca holds its licence.

7.3 Business Transfers

In the event of a merger, acquisition, restructuring or sale of all or part of 777ca's business, your Personal Data may be transferred to the acquiring entity, subject to equivalent data protection commitments. You will be notified of any such transfer where required by law.

7.4 Responsible Gambling Organisations

Where required by our responsible gambling obligations or at your specific request, limited personal information may be shared with recognised self-exclusion schemes or problem gambling support organisations to facilitate your access to help and to enforce self-exclusion requests.

8. Data Retention

777ca retains your Personal Data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law. The following general retention principles apply:

• Active Account Data: Retained for the full duration of your account relationship with 777ca.
• Post-Closure Data: Following account closure, we retain transaction records, KYC documentation and account history for a minimum of five (5) years to comply with anti-money laundering and financial record-keeping obligations. Specific retention periods may be longer where required by the laws of the jurisdiction in which we operate.
• Marketing Data: Retained until you withdraw consent or opt out of marketing communications, whichever is earlier.
• Support Communications: Retained for up to three (3) years from the date of last contact, or longer if the communication is relevant to an ongoing dispute or legal matter.
• Cookie and Session Data: Session cookies expire at the end of each browsing session. Persistent cookies are retained for the duration specified in our cookie settings, typically between 30 days and 24 months depending on cookie type.

When Personal Data is no longer required, it is securely deleted or anonymised so that it can no longer be linked to an individual.

9. Data Security

777ca implements appropriate technical and organisational measures to protect your Personal Data against unauthorised access, accidental loss, destruction, alteration or disclosure. Our security practices include:

• Encryption of data in transit using industry-standard TLS/SSL protocols
• Encryption of sensitive data at rest, including KYC documents and payment references
• Access controls ensuring that Personal Data is accessible only to authorised personnel with a legitimate need
• Regular security assessments and penetration testing of Platform infrastructure
• Staff training on data protection obligations and secure data handling practices
• Incident response procedures to detect, report and address any data security breaches promptly

10. User Rights

Subject to applicable law, you have the following rights in respect of your Personal Data held by 777ca:

• Right of Access: You may request a copy of the Personal Data we hold about you at any time. We will respond to verified access requests within a reasonable period as required by applicable law.
• Right to Rectification: If any of your Personal Data is inaccurate or incomplete, you have the right to request that we correct or update it without undue delay.
• Right to Erasure: You may request deletion of your Personal Data where it is no longer necessary for the purposes for which it was collected, subject to our legal obligations to retain certain records (such as AML and financial records).
• Right to Restriction of Processing: You may request that we restrict the processing of your Personal Data in certain circumstances, such as while a dispute about its accuracy is being resolved.
• Right to Data Portability: Where technically feasible and legally applicable, you may request that your Personal Data be provided to you in a structured, commonly used and machine-readable format.
• Right to Object: You have the right to object to processing based on our legitimate interests, including direct marketing. Where you object to marketing, we will cease processing your data for that purpose immediately.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.

To exercise any of the above rights, please contact our support team using the details in the Contact Us section below. We may request proof of identity before processing your request to ensure data security.

11. Minors & Age Verification

777ca's services are strictly intended for adults aged 18 years or older — or the higher minimum age required by the operator's licence jurisdiction. We do not knowingly collect, process or retain Personal Data from individuals who are under the applicable minimum age. Age verification is conducted as part of our standard KYC process.

If we become aware that Personal Data has been collected from a minor without appropriate parental or guardian consent, we will take immediate steps to delete that data and close the associated account. If you believe a minor has registered on the Platform, please contact us immediately at [email protected] so that we can investigate and act accordingly.

12. Third-Party Services & Links

The 777ca Platform may reference third-party services, payment providers or sports organisations in a contextual capacity — for example, referencing PSL T20 or ICC tournament names in relation to available betting markets, or referencing Easypaisa, JazzCash, Raast, HBL or other payment options as familiar guides for Pakistani users. Such references do not imply affiliation, partnership or endorsement by those third parties.

Third-party service providers engaged as Data Processors are required by contract to process your Personal Data only on our instructions, to maintain appropriate security standards and to comply with all applicable data protection requirements. We conduct due diligence on our Data Processors to ensure these standards are maintained.

777ca does not control the privacy practices of third-party entities. If you choose to interact with a third-party service, their own privacy policy will govern how your data is handled in that context.

13. International Data Transfers

777ca may transfer your Personal Data to countries outside of Pakistan in the course of providing its services, including to cloud infrastructure providers, KYC verification partners or analytics platforms located in other jurisdictions. Where such transfers occur, we ensure that appropriate safeguards are in place to protect your data, such as contractual data protection clauses or transfers to jurisdictions that provide an adequate level of data protection under applicable law.

By using the Platform, you acknowledge that your Personal Data may be transferred to and processed in jurisdictions outside Pakistan. We take steps to ensure that all international transfers are conducted in compliance with applicable data protection standards.

14. Policy Changes

We reserve the right to update or amend this Privacy Policy at any time. When material changes are made, we will revise the "Last Updated" date at the top of this page. Where reasonably practicable, we will notify registered users of significant changes via email or an in-platform notification before the changes take effect.

Your continued use of the Platform following any update to this Privacy Policy constitutes your acknowledgement and acceptance of the revised terms. We encourage you to review this Policy periodically to stay informed about how 777ca protects your data.

15. Contact Us

If you have any questions, concerns or requests relating to this Privacy Policy or the way 777ca handles your Personal Data, please contact our dedicated support team:

• Email: [email protected] (plain text only — not a clickable link)
• Language: Support is available in English. Urdu-language assistance may also be available upon request.
• Response Time: We aim to acknowledge all privacy-related enquiries within 2 business days and to resolve them within a reasonable period depending on complexity.

For data access requests, erasure requests or any other exercise of your rights under Section 10 of this Policy, please include your full name, registered email address and a clear description of your request. We may ask for identity verification before processing your request.